TL;DR
For most web apps and marketing sites: Vercel is the best choice in 2026, especially for Next.js projects. Netlify is a strong alternative with similar capabilities and slightly more flexibility for non-Next.js builds. AWS is best for enterprise applications that need maximum control, complex infrastructure, or regulated environments — but comes with significant operational overhead. Start on Vercel or Netlify; move to AWS when you have specific reasons to.
Vercel
Vercel built Next.js and hosts it better than anyone else. For Next.js projects, the integration is seamless and the performance optimisations are automatic.
Strengths:
- Zero-config deployment — connect GitHub, push, done
- Preview deployments on every PR (every commit gets its own URL)
- Edge network with 100+ global PoPs (extremely fast TTFB worldwide)
- Automatic Image Optimisation
- Analytics (Web Analytics + Speed Insights) built in
- Serverless functions and Edge Functions with minimal configuration
- First-class Next.js support (App Router, Server Actions, ISR all work out of the box)
Pricing:
- Free: 100GB bandwidth, 1 project with team features (hobbyist limit)
- Pro: $20/user/month — removes limits, adds analytics, more build minutes
- Enterprise: custom pricing
Best for: Next.js projects, marketing sites, SaaS products, teams that want zero DevOps friction.
Watch out for: Pricing can scale quickly at high traffic. Bandwidth overages and function invocations add up. Very high-traffic sites often move to self-managed infrastructure.
Netlify
Netlify pioneered the modern static site deployment workflow. In 2026, it’s still excellent — especially for non-Next.js frameworks and teams that want more flexibility.
Strengths:
- Framework-agnostic — works great with Astro, Nuxt, SvelteKit, Gatsby, Hugo, Jekyll
- Form handling built in (no backend needed for simple contact forms)
- Split testing (A/B testing on branches) natively supported
- Identity and authentication primitives
- Slightly more flexible serverless function configuration than Vercel
- Large plugin ecosystem
Pricing:
- Free: 100GB bandwidth, 300 build minutes/month
- Pro: $19/user/month
- Enterprise: custom
Best for: Non-Next.js frameworks, sites that use Netlify Forms, teams that need A/B testing at the deployment level, static site generators.
Watch out for: Next.js support is good but not as seamless as Vercel. Some Next.js features (ISR, Server Actions) require additional configuration.
AWS (Amazon Web Services)
AWS is not a deployment platform — it’s a cloud infrastructure provider. Hosting on AWS means assembling your own infrastructure from components: S3 (storage), CloudFront (CDN), EC2 (compute), Lambda (serverless functions), RDS (database), and more.
Strengths:
- Unlimited flexibility — you can build any architecture
- Lowest cost at scale (if you know what you’re doing)
- Maximum control over every layer
- Compliance and data residency options for regulated industries
- Mature ecosystem for complex microservices
Pricing: Highly variable. Simple static sites cost pennies. Complex architectures with significant traffic can cost hundreds or thousands per month — but typically less than equivalent Vercel/Netlify at very high scale.
Best for: Enterprise applications, regulated industries (HIPAA, SOC 2), applications that need complex infrastructure (message queues, ML inference, real-time event streaming), very high-traffic applications where cost at scale matters.
Watch out for: The operational overhead is significant. AWS requires DevOps expertise. Mistakes are easy and can be expensive. This is not where you start — it’s where you go when you’ve outgrown the managed platforms.
Quick Comparison
| Factor | Vercel | Netlify | AWS |
|---|---|---|---|
| Setup time | Minutes | Minutes | Hours to days |
| DevOps required | None | None | Significant |
| Next.js support | ★★★★★ | ★★★★☆ | ★★★☆☆ |
| Non-Next frameworks | ★★★★☆ | ★★★★★ | ★★★★★ |
| Price (hobby) | Free | Free | ~Free |
| Price (startup) | $20/user | $19/user | Variable |
| Price (enterprise) | High | High | Lower at scale |
| Global CDN | ★★★★★ | ★★★★☆ | ★★★★★ |
| Analytics | Built-in | Basic | Via CloudWatch |
What Most Teams Should Do
Start with Vercel (Next.js) or Netlify (everything else). Both have generous free tiers, zero-config deployment, and excellent performance.
Move to AWS when:
- Your bandwidth costs on Vercel/Netlify exceed $500/month (at which point AWS can be cheaper)
- You need specific compliance certifications (HIPAA, ISO 27001, FedRAMP)
- Your architecture requires services only AWS offers (Kinesis, SageMaker, etc.)
- You have a DevOps team that can manage the overhead
Frequently Asked Questions
Can I use Vercel for production SaaS?
Yes. Many production SaaS applications run entirely on Vercel. It scales well and the managed infrastructure removes significant operational burden from small teams.
Is AWS cheaper than Vercel?
At low scale, no — the free and pro tiers of Vercel are competitive. At very high scale (millions of monthly active users, high bandwidth), self-managed AWS infrastructure can be 3–5x cheaper than Vercel Pro — if you have the DevOps expertise to manage it.
What about Fly.io, Railway, or Render?
These are strong alternatives for hosting Node.js backends, Docker containers, and databases. They sit between Vercel/Netlify (pure frontend/serverless) and AWS (full cloud). Good for startups that need a simple backend server without full AWS complexity.
Final Thoughts
For 95% of startups and growing businesses, Vercel or Netlify is the right answer. The marginal cost of moving to AWS is rarely justified until you’re at significant scale with a DevOps team.
We deploy all our projects on Vercel — talk to us about your infrastructure →